Wet and Messy Fetish

A wet and messy fetish (WAM) is a form of sexual fetishism that has a person getting aroused by substances which are deliberately applied on the body like mud, shaving foam, custard pudding, chocolate sauce, squirty cream, jelly and the likes.

Messy and wet substances can include whipped cream, mud, shaving foam, custard, pudding, chocolate sauce, Japanese-style lotion, paint, oil or gunge/slime, etc. Wet substances are mainly water but can also include other liquids such as fruit juice or milk.

It could also involve wet clothes, or any combination of the above. The arousal occurs when the substance is generously applied to the naked skin, or to the clothes the person is wearing. It also could occur when seeing someone else getting wet and/or messy.

Four Categories of WAM

*Messy - the applying of substances not usually used in this fashion. This may include food, shaving cream and mud. A major subdivison of food play involves striking people with cream pies or cakes in films. This category also includes wrestling in mud, oil or gelatin.

*Wet - The major varieties are of images of people in completely soaked clothing, usually involving full clothing ensembles.

*Quicksand - images of people sinking in quicksand. In drawn images, the stage where female characters sink up to their chests and their breasts are pushed up in response is a favourite.

*Underwater - (Aquaphilia). Involves images of people swimming or posing underwater. Some subsets of this category are underwater fashion (models posing underwater, often while fully clothed), scuba, rubber (people in skin-tight rubber wetsuits), simulated drowning, and underwater sex.

Theories of WAM

*One presented theory is that the feeling of wet and messy substances on the skin is a surrogate for the feeling of touching a partners' skin while having sex.

*Another theory is that getting wet and messy amplifies or exaggerates the feelings of lust. Yet another theory is that seeing another person or yourself getting wet and/or messy is arousing, because it reminds of the natural moistures the body excretes when sexually aroused.

Part of the current awareness of wet and messy fetishism is due to the British fetish magazine Splosh!, which until production recently slowed featured pictures of, and stories about, women in wet and messy situations. This has lead to the word 'Sploshing' being used as a kind of shorthand, especially in mainstream media, for the Wet and Messy fetish. Websites were also created that allow forums and exchange of information showcasing WAM.